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APEX Wall

Project Location:

Herzogenaurach (DE)

Completion:

2025

Client:

adidas

Structure:

FF7

Custom feature wall for Athlete Services (APEX) on the Adidas campus in Herzogenaurach. A wall relief composed of around 10,000 geometrically unique facets, whose openings and relief depths are based on the grayscale values of a portrait of Adi Dassler. Depending on the viewing distance, the surface reads either as a topographic relief or as a legible overall image.

For Athlete Services (APEX) in the LACES building on the Adidas campus in Herzogenaurach, Formfeld created a feature wall measuring approximately 3.5 × 3.5 metres. APEX develops and customises equipment for top athletes, continuing a tradition that goes back to Adi Dassler and his made-to-measure studded boots for the German national football team at the 1954 World Cup.

The installation takes the form of a continuous wall relief composed of around 10,000 geometrically unique facets. Each facet is shaped as an inclined protrusion with a central, funnel-like opening backed in black. The size of these openings follows the grayscale values of an iconic portrait of Adi Dassler, which emerges across the surface as a complete image when viewed from a distance. The relief depths are also derived from the motif, though from an abstracted and softly blurred version of the image. The result is a topographic surface, developed through a bespoke parametric model and produced by CNC milling in a subtractive process.

The wall reveals itself differently depending on the viewing distance: from close up, the milling marks and individual facets become legible; from mid-range, the structure reads as a dense relief; and from farther away, the portrait of Adi Dassler comes into view.
View from the entrance

View from the entrance

View from a distance

View from a distance

Detailed View of the surface

Detailed View of the surface

Visible milling marks

Visible milling marks

Segmentation

Segmentation

One of four segments before assembly

One of four segments before assembly

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