Digital Wood
Project Location:
Herzogenaurach (DE)
Completion:
2022
Client:
Adidas
Structure:
FF5
CNC-milled wall structure in laminated beech for the Adidas Brand Center in Herzogenaurach. The parametric design transitions from smooth timber to wave-like, pocket-shaped 3-D geometry; at the center, a backlit perforation reveals the Adidas logo when viewed head-on.
In 2022, Formfeld realized a free-standing spatial installation for Adidas, featuring the parametrically designed Formfeld 5 structure. Originally developed by Simon Vorhammer in 2016, this structure was subsequently refined and applied in projects for Pollmeier (Woodworking Fair 2018) and FDC Interiors (Dubai Hotel Show 2019).
For the Adidas installation, precision-milled beech laminated timber was used, processed with CNC technology. The wall measures 5.4 × 3.3 meters and is partially free-standing.
A central design element is the smooth transition from untreated wood surfaces to organically shaped, pocket-like 3D geometries. These evolve into a wave-like structure that gradually flattens towards the edges. At the center of the wall, a backlit perforation in the shape of the Adidas logo becomes visible - legible only from a direct frontal view and visually dissolving when seen from an angle.
The aesthetic of the wall can be interpreted as a subtle reference to the façade of the Arena reception building by Behnisch Architekten. The installation is now a permanent feature of the Adidas Brand Center on the Herzogenaurach campus, exemplifying the fusion of traditional, sustainable materials with contemporary digital fabrication technologies.
For the Adidas installation, precision-milled beech laminated timber was used, processed with CNC technology. The wall measures 5.4 × 3.3 meters and is partially free-standing.
A central design element is the smooth transition from untreated wood surfaces to organically shaped, pocket-like 3D geometries. These evolve into a wave-like structure that gradually flattens towards the edges. At the center of the wall, a backlit perforation in the shape of the Adidas logo becomes visible - legible only from a direct frontal view and visually dissolving when seen from an angle.
The aesthetic of the wall can be interpreted as a subtle reference to the façade of the Arena reception building by Behnisch Architekten. The installation is now a permanent feature of the Adidas Brand Center on the Herzogenaurach campus, exemplifying the fusion of traditional, sustainable materials with contemporary digital fabrication technologies.
Formfeld 5 wall structure at the Adidas Brand Center, Herzogenaurach
The Three Stripes – backlit perforation within the structure
Surface shift from smooth timber to sculpted 3D pockets
The Three Stripes
Formfeld 5 wall for FDC Interiors at the Dubai Hotel Show, 2019
Schäftlarnstrasse 10
DE-81371 München